About Sense Advisory

Sense Advisory is an independent consultancy helping organizations make sense of data, analytics, and AI in complex decision-making environments.

Who we are

Sense Advisory was founded by senior professionals with decades of experience in the application and evolution of AI and advanced analytics.

Eric JoAchim Liese

Eric  is an AI thought leader and architect with decades of experience guiding organizations in the successful use of data, analytics, and artificial intelligence. Since the late 1980s, he has worked across industry and entrepreneurial contexts, supporting leaders in navigating complexity, designing robust AI architectures, and building organizational capability. He is also a co-founder of multiple startups and an international keynote speaker and trainer.

Dr. Rahim Malekshahi

Rahim is an AI advisor with over 20 years of experience in AI, data science, and strategic consulting. With a PhD in neuroscience, he brings a multidisciplinary perspective to AI-driven innovation, Brain-Machine Interaction, and advanced analytics. Rahim helps organizations translate AI possibilities into actionable strategies, driving cultural change and data-driven decision-making.

Our perspective

We observe that many AI initiatives are shaped by fear of missing out and by inflated expectations of what technology can achieve on its own. Our work helps organizations step back from these impulses and focus on creating real, sustainable value through context-aware and responsible AI use.

We believe AI creates value only when it is grounded in organizational reality, guided by human judgment, and connected to meaningful decision-making. Our work emphasizes sense-making and value creation over technology-led solution delivery.